I became a writer because of The Incredible Hulk.

More specifically, I was inspired by the first comic book I ever bought, Incredible Hulk Issue 227, which was released in September 1978 when I was 10. The storyline involved a green-haired psychiatrist named Dr. Len Samson somehow convincing the Hulk to spend time on his couch with the hope of better reconciling the monstrous creature with his human alter ego, Bruce Banner.

I read Hulk comics for several years after that initial experience. And during that timeframe, I began writing my own comic books, song lyrics, and even so-called “novels.” Eventually I moved into film, television, and video scripts, before spending most of my 20s as a professional journalist and then launching a freelance writing business while continuing to author articles and books.

Writing was my “first vocational love.” Furthermore, it’s been an integral part of my success in every professional role I’ve had.

Do we still need “human” writers?

Unless you’ve been living on another planet (and if you are, please share any insights you’ve gleaned on how to help our civilization here on Earth!), you’re aware of and have perhaps begun to use Large Language Models (LLMs) such as Open AI’s ChatGPT and Google’s Bard/Gemini. These tools are rapidly disrupting multiple industries, jobs, and careers, leading some to proclaim or fear that the age of human writers is over.

I disagree. In fact, I think it’s a false dichotomy to choose either human or AI writers but not both.

For example, human writers can use LLMs as tools that can help them by:

  • Providing research assistance
  • Generating ideas, suggesting topics, and drafting initial content
  • Summarizing lengthy content, extracting key points and important information
  • Offering suggestions for improving language use, grammar, and style
  • Analyzing and emulating different writing styles or genres
  • Automating editing and proofreading

Human beings, then, ensure the ultimate quality and impact of the final written product, preserving the unique human writing voice through:

  • Interpretation of AI-generated content, critical thinking, and ensuring accuracy
  • Creativity, emotional resonance, nuance, and deeper understanding of topics and audience context or relevancy
  • Ensuring ethics and inclusiveness while mitigating bias
  • Analyzing AI data on market trends and audience preferences for more targeted content creation

Don’t settle for one or the other! Just like the Hulk eventually found synergy with Bruce Banner in the MCU film End Game, human writers can work with AI to produce excellent products and thought leadership.

Let’s connect

I’m an ICF and Hogan certified coach, equipping professionals to develop their authentic human leadership capabilities in the age of AI. My customers are internal HR or L&D professionals seeking coaching for their business clients, as well as business leaders looking to connect directly with a coach for themselves or their team members. Use this link to schedule a call with me to discuss potential coaching services. You can also email me or message me on LinkedIn.